14 February 2024

Peter Barber Appointed as Atomos COO

Industry veteran with over thirty years’ experience in production and post-production joins Atomos team as COO and Executive Director.

By Atomos

Melbourne, Australia – 14th February 2024 – Atomos announces the appointment of Peter Barber as COO and Executive Board Director with immediate effect.

Peter is an industry veteran with over thirty years’ experience in production and post-production, including three years at Apple Computer where he was responsible for the rollout of Final Cut Pro and other video solutions in Asia Pacific. As co-founder and co-owner of Blackmagic Design, Peter played a key role in growing that business and drove the M&A strategy which saw him lead and negotiate the acquisition of seven businesses over an eight-year period.

“I’m very excited to be involved in a leadership role in a publicly listed company, with all the additional resources, and challenges, that this brings,” commented Barber. “Throughout much of my working life I have been designing video workflows, and sharing democratizing tools that empower creatives, something that resonates strongly with a company like Atomos.”

“Creative professionals work in a demanding, fast paced industry, so they need reliable products and workflows to help them grow their clientele and revenue. I am fortunate to have worked in both the creative services world as well as being a solution provider, giving me a strong connection to our customers’ needs and expectations.”

“Although the company’s recent history has been difficult, our customers have continued to support the brand due to the uniqueness of our products and the important role they play in professional video workflows,” he added. “I firmly believe that with time, the right resources, refocused product strategies and the reinvigoration of Atomos’ core DNA with the return of founder Jeromy Young, we will have a very solid basis to grow beyond the company’s previous success. Having known Jeromy for almost 20 years, including working together at Blackmagic Design, we have a very similar view of the video industry and the direction it is headed.”

“I feel like a founder in the rebirth of Atomos, and I must say that I’m thrilled to be joining and investing in another Australian company that has created a global impact, with a great brand” said Barber, “The immediate focus is to grow sales of Atomos’ world-class products, while strengthening and adding to the product range and technology services available to creative professionals all over the world, with an eye on expanding into adjacent markets.”

Jeromy Young, Co-founder of Atomos, who returned to the business as Managing Director and CEO at the start of the year commented: “Peter and I are two sides of a coin, equally important and extremely complementary. I very much look forward to working with Peter to return Atomos to a leadership technology position, yielding both growth and profit for our shareholders. We are very fortunate to have someone of Peter’s stature and experience join the Atomos team. Peter is a true global leader.”

This appointment is part of a company restructuring and broader recapitalization process, including a return to stock market quotation which will be announced to the market in more detail over the coming weeks.

To learn more, visit the Atomos website at www.atomos.com.

About Atomos

While the industry makes better cameras, we make cameras better

Atomos is a video technology innovator. When we started just over a decade ago, we combined high-quality touchscreen monitors, removable storage and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format.

New generations of faster, lighter, tougher and brighter products followed, taking in HDR, 4K and even 8K. Now “Atomos” has become part of the filmmaker’s vocabulary.

With Connect, Atomos extends the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows anywhere in the world can access media from a cloud-connected Atomos device.

Our new online services extend our physical products’ capabilities, empowering filmmakers and video creators with essential tools for camera-to-cloud, collaboration and review, cloud editing, live multi-cam production, wireless timecode and streaming. It’s a flexible ecosystem of subscription-based services that can grow with customers’ needs.

Atomos is based in Melbourne, Australia, with a distributed worldwide team and offices in the USA, Japan, China, UK, and Germany and has a worldwide distribution partner network. More information at: www.atomos.com.

Media Contacts

e: Denise Williams [email protected] t: +1 503 806 0755 (The Americas/APAC)

e: Danielle Harper [email protected] t: +44 7514 495 819 (EMEA)

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