For the Los Angeles Clippers, an important part of their social media marketing strategy is connecting and engaging with fans, both in the arena and through their owned platforms. To support this, the Clippers’ Content & Production Department, led by Head of Content Tommy Zweibel, captures a variety of content for social channels including highlights, interviews, and behind-the-scenes footage. Short-form videos allow the team to interact directly with their fans, include them in the conversation around the team, and show that they’re listening. In addition to continued engagement with their core audience, the Clippers’ social strategy provides them with a much bigger stage to grow their fan base.
In the demanding environment of live sports, the internal media production team has a busy schedule traveling with the LA Clippers during the season. The production team gathers a vast amount of video and photography on game days, organizing and delivering it in real-time to remote editors, and then on to the social media team for distribution. The camera crew needs to go where the action is, from team warm-ups to location b-rolls and interviews. Pulling all this media together can be a challenge, especially when it comes to downloading large files for editing and distribution. “What we needed was a solution that could seamlessly integrate with our Sony FX and FS camcorders, provide on-board recording capabilities, and video monitoring, and create collaboration between our camera, editing, production, and social media team,” adds Zweibel. “We were looking to unlock the potential for remote collaboration and share the content directly from camera to cloud.”