Richard Ross never expected to end up behind a camera. For years he worked as a full‑time arborist in Denmark, climbing trees, pruning them, and carefully felling them. “I bought a GoPro Hero 10 to film, edit, and post some of my jobs on YouTube for other treeworkers,” he says. “I had no idea that a small action camera would lead me to a completely new world.”
Four years later, Richard’s audience looks very different. He still makes YouTube videos, but now they’re creative pieces where he experiments with new techniques and reaches a wider range of viewers. Richard also runs a small one‑man production company, bringing in freelancers to help produce commercials and documentaries. “I am still learning,” he says. “I have only just opened the door in this creative world of film. Every project teaches me something new, and I love that.”