IBC, Amsterdam – 12th September 2025: In today’s fast-paced media landscape, agility and quality are no longer mutually exclusive. The combination of Ninja Phone with Mavis Camera and Grass Valley AMPP represents a significant advancement for content creators, broadcasters, and field journalists wanting to deliver high quality content, quickly.
When paired with the Mavis Camera app, the Ninja Phone co-processor transforms any HDMI-equipped mirrorless or DSLR camera into a professional-grade live streaming device. With support for 10-bit ProRes, H.265 and H.264 recording, users can record locally and push content directly into Framelight X, Grass Valley’s next-generation cloud-based media asset management (MAM) system. New for IBC 2025 is the ability for users to live stream via Wi-Fi or 5G straight into the AMPP production environment, all from a compact mobile setup.
“It’s really exciting to see Ninja Phone, our flexible capture and streaming hardware, embraced by an industry standard platform like Grass Valley’s AMPP,” said Atomos CEO Peter Barber. “This demonstrates how media asset gathering has evolved to include a wide variety of cameras, enabling mirrorless and DSLR models to co-exist in high-end broadcast environments. It’s a great example of what’s possible when Atomos, Mavis, and Grass Valley work together to bring practical innovation to creators and broadcasters.”
The workflow – Camera to Ninja Phone to Mavis App to AMPP – enables seamless contribution to AMPP’s cloud-native infrastructure, allowing additional live feeds to be switched, recorded, and distributed as part of the production chain.
Mavis Camera gives professional content makers control over recording formats, frame rates, color balance and focus, with visual tools to always ensure correct settings. These include a wide range of expert monitoring tools, including focus peaking, false color, zebras, waveform and vectorscope. Atomos’ Ninja Phone provides the connection to mirrorless and DSLR cameras.
For behind-the-scenes content, fan zone reactions, or corporate events, this combination empowers creators to contribute high-quality video to AMPP without the need for bulky gear or complex setups. This opens the door to low-cost ENG workflows, making live production accessible to prosumers and professionals alike. With large sensor mirrorless cameras becoming ever more popular in News and Entertainment, it’s now possible to add the “drama look” to a production with ease.
Thanks to the Mavis Live Streaming Protocol (MLSP) and their native AMPP app, set up is simple. The iPhone is network agnostic, supporting 5G or Wi-Fi and thanks to the ‘3words’ setup, there are no IP addresses, hubs or complex setups needed. The Mavis Camera app also supports certified NDI 6 and SRT giving a variety of options when it comes to live streaming content.
The combination of the Mavis Camera app, Atomos Ninja Phone, and Grass Valley AMPP isn’t just a technology demonstration, it’s a content enabler for all levels of broadcast. By bridging iPhones and mirrorless cameras with AMPP, creators can go live from anywhere, with professional quality and cloud-native efficiency.
Atomos, Grass Valley, and Mavis will be demonstrating this workflow for the first time at IBC 2025, in Hall 9, stands A.01 and C.05. Come see how easy it is to add additional content into your productions.
About Atomos
Atomos is a global leader in designing and manufacturing cutting-edge monitor-recorders, renowned for revolutionizing the video production industry. Known for its innovative products such as the Ninja and Shogun series, Atomos empowers filmmakers, videographers, and content creators to capture high-quality content with ease and precision. With a focus on performance, reliability, and advanced features, Atomos has become the go-to brand for professionals who demand the best in video recording and monitoring solutions.
Our Mission
At Atomos, our mission is to drive innovation in the world of video production by creating products that offer industry-leading performance, flexibility, and user-friendly functionality. We aim to simplify complex workflows, helping content creators capture and produce stunning content with ease, whether on set, in the field, or in the studio.
Innovation for the Modern Creator
Atomos has always been at the forefront of technological advancements. The company was the first to combine high-quality touchscreen monitors, removable storage, and Apple ProRes to dramatically improve the quality of video captured by almost any camera. For the first time, video makers could take the uncompressed output from their camera and store it in Apple’s professional, easy-to-edit format.
New generations of faster, lighter, tougher, and brighter products followed, embracing HDR, 4K, and even 8K. Today, “Atomos” has become part of the filmmaker’s vocabulary. With the introduction of connected Atomos monitor-recorders and cloud-based tools and services, content creators now enjoy even greater productivity gains, including camera-to-cloud, remote collaboration, cloud editing, and streaming from anywhere in the world.
Expanding the Ecosystem
Atomos continues to expand its lineup to meet the real-world needs of modern content creators. From cameras and monitor-recorders to audio and post-production tools, Atomos is building a comprehensive ecosystem that supports end-to-end creative workflows. These innovations enable filmmakers to seamlessly capture, record, edit, and share their work, making Atomos an essential part of any video production process.
Global Presence
Atomos is based in Melbourne, Australia, with a distributed worldwide team in the USA, UK, Germany, Japan, Hong Kong, Singapore, and China, and has a global distribution partner network. This global presence ensures that content creators around the world have access to Atomos products and support.
More information at: www.atomos.com.
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